The very easy option is to “go for it” when there is time and then you find you may get disappointed with the end result, as you did not give it the proper attention it deserved. For example let us take the following example; your business development objective is to increase the current client base by 36 in 2013. Read more
Posts from the ‘Opinion’ Category
In our previous marketing blogs we have explored the value of on-line and offline marketing and how to integrate both so that you reap the benefits of both worlds. Questions of your return on investment should always be in the forefront of your strategy.
Firstly what aims and objectives have you set for your marketing? With this in mind you may have set some targets and they can be soft or hard targets. Let us explore what some of these might be and you may want to swap hard and soft targets according to your objectives and marketing channel. This is not a definitive list but an overall guide to the measures: Read more