Businesses are realising the potential of digital as more and more firms are investing in their brands online. However, simply investing in a new website and creating social media pages is not enough. To get a return on your investment in a website, it is important to consider search engine optimization (SEO) – after all […]
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It is important to regularly keep in touch with your clients and prospects. Emails can help you to promote your firm, market your professional services and demonstrate your availability should your clients need to get in touch. Periodic newsletters and email campaigns are an easy and effective way to do so.
Last month, we shared tips on using LinkedIn to improve your online presence. This month, we look at how accountancy firms can use LinkedIn to market their practice online. LinkedIn has established itself as a powerful and useful business tool, rather than simply as a method of connecting with those who you know in the […]