Marketing

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  • Improve your marketing mix

    Improve your marketing mix

    Marketing is a vital part of any business strategy. Your marketing plans should be regularly reviewed to ensure your brand is being represented in the best possible way. Even if you are not currently actively looking for new clients, you can work on marketing strategies focused on improving your reputation, increasing your offering for current […]

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  • Progressive Web App

    The Benefits of Using Progressive Web Apps

    Progressive Web Apps (or PWAs) are local apps which behave in the same way as traditional Native Apps. They can be added to home screens, send push notifications and even work offline. With several advantages over mobile browsers and Native Apps, PWAs are the next step forward in the mobile experience and many leading names […]

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  • tyler-franta-603090-unsplash

    Do you understand your audience?

    An effective marketing plan begins with understanding your audience. Looking closely at the facts and figures, this infographic will give you an insight into the devices and platforms that are being used by your clients and prospects. Identifying and understanding your clients and their industries will benefit your company in numerous ways. This will also […]

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    Mobile-First Indexing from Google

    Google has announced the introduction of their new mobile-first indexing system. This new update is an extension of their current system and doesn’t change how Google ranks content, but rather how they search for content on each individual site. The majority of Internet usage is through mobile devices; Google’s mobile-first indexing will mean that mobile-friendly […]

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  • Mercia Blog 10 Ways to Use Social Media For Your Firm

    Tips On Using Social Media For Your Firm

    It is an absolute must for businesses to have brand presence on social media websites such as Twitter and LinkedIn. Social media should therefore form a key part of your marketing strategy as it enables you to instantly connect with your clients.

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