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    Mobile-First Indexing from Google

    Google has announced the introduction of their new mobile-first indexing system. This new update is an extension of their current system and doesn’t change how Google ranks content, but rather how they search for content on each individual site. The majority of Internet usage is through mobile devices; Google’s mobile-first indexing will mean that mobile-friendly […]

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  • Mercia SEO Digital Marketing Services

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    Why SEO Is Important For Businesses

    Businesses are realising the potential of digital as more and more firms are investing in their brands online. However, simply investing in a new website and creating social media pages is not enough. To get a return on your investment in a website, it is important to consider search engine optimization (SEO) – after all […]

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  • LinkedIn Business Strategy

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    Using LinkedIn as part of your business strategy

    Last month, we shared tips on using LinkedIn to improve your online presence. This month, we look at how accountancy firms can use LinkedIn to market their practice online. LinkedIn has established itself as a powerful and useful business tool, rather than simply as a method of connecting with those who you know in the […]

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    How to improve your company’s social media strategy

    Due to its relatively recent introduction into the world, social media is often still thought of as an extension to existing marketing plans, or an after-thought with activity occurring only when there is a little free time.  Social media is a vital link to your contacts and enables you to communicate with them at any […]

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  • websites-image

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    Making your website work for you

    Websites are common place, almost every firm has one, so you need to make sure that your website stands out. There are many ways you can differentiate your website from the competition, often through the aesthetics or content displayed, but it is important to hold the users attention.

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