It is an absolute must for businesses to have brand presence on social media websites such as Twitter and LinkedIn. Social media should therefore form a key part of your marketing strategy as it enables you to instantly connect with your clients.
As part of your strategy, it is important to consider what your social media pages will look like i.e. what profile image and page banner you should use to ensure that audiences can familiarise themselves with your brand. You will also need to plan for content that you will be sharing with your audience. Getting creative with the content you share is key to keeping your audience engaged. To keep your audience engaged, we recommend using a variety of content formats including text, images, infographics, GIFs and videos.
Content is king
Are you struggling to come up with content for your social media posts? We understand how hard it can be to keep sharing relevant, most up-to-date content with your audience on different social platforms. We’ve found that one of the biggest challenges for our clients is coming up with fresh content to regularly engage with your audience. To make sure you’re making the most of your social media accounts, take a look at our infographic on 10 simple content ideas to give you a head start.
Social Media service from Mercia
From just £45+VAT per month, we will post engaging content to your social media accounts daily, meaning you can concentrate on your day to day activities. We can also set-up and design your profiles to make sure your branding remains consistent both online and offline.